We are always looking for new technology and opportunities to innovate the festival industry, but last week, an idea set off at the BeatSwitch office sparked by one of our clients. The client told us that he was struggling to manage his Facebook event page and obtain actionable insights from the data. Another issue was once the Messenger extension was added, messages overflowed, making it hard to keep up.
The live industry confirms its importance to consumer spending on music, whilst showing a growing importance in the discovery and building of new acts.
According to a recent year-in-review by Nielsen, more than half of what consumers spent on music in 2015, was spent on some form of live event: a live music festival, a dj event, or a live music concert. 12% percent of respondents reported to have discovered artists through live events (whereas magazines only scored 7%).
Getting your festival sponsored isn’t rocket science, if you know how to get it and how to target Millennials at music festivals,you’re halfway there. The hard part, is using that knowledge to come up with an original idea. Have a look at these 5 awesome examples that made us go ‘Ooooooooooh!’.
With an estimated 2.5 billion of them worldwide, millennials make up about a third of the global population. It’s only a matter of years until their generation has become the largest consumer group in the history of mankind. Brands want to reach them en masse, and where can they be found? Your festival. As a festival you should use this to gain sponsorships.
So without further ado, we present you: Generation Why?